Tracking Lens

The clearest view into your analytics and marketing pixels
Tracking Lens gives you clean, structured, real-time visibility into your DataLayer, analytics requests, and marketing pixels - without clutter, noise, or guesswork.
If you’ve tried every analytics debugger out there but kept running into messy interfaces and missing features… this is the one you’ve been waiting for.

What Makes It Different?
📑 Monitors both dataLayer and network requests
🧩 Custom analytics endpoint support (including server-side GTM)
✍️ Push custom events directly into the dataLayer for testing
✨ Beautifully parses all Google Analytics requests — including batches and item parameters
⭐ Smart parameter prioritization - important fields first
🏷️ Measurement ID aliases (no more memorizing IDs)
🔎 Advanced search and filtering
📤 Clean JSON / CSV export with granular filtering
🔤 Adjustable font size for your convenience
It’s not just a viewer.
It’s a proper analytics debugging workspace.

What You Can Monitor
📌 DataLayer Events
Groups events by page session
Displays full payloads in a clear, formatted view
Perfect for GTM validation
🌐 Network Requests
Automatically detects and structures requests from:
- Google Analytics (GA4)
- Facebook / Meta Pixel
- Google Ads
- Mixpanel
Custom analytics domains
More platforms are coming soon.
No more digging through Chrome’s Network tab trying to decode query strings.

Built for People Who Actually Debug Analytics
Whether you're:
An analytics engineer validating tracking
A marketer checking campaign events
A QA tester reviewing implementations
A developer shipping new features
This extension saves you time. Every single day.

We Care About Privacy
No analytics.
No tracking.
No external servers.
Everything runs locally inside your browser.

Built by SWC Consulting
A digital analytics and data technology consultancy focused on serious measurement infrastructure.