Snowball Real Time Social

Stop switching between tabs and spreadsheets to understand Social Media performance. Snowball embeds a live analytics dashboard directly into TikTok.com, giving you instant insights on any creator profile or search keyword — no copy-pasting, no manual data entry, no waiting.

Whether you're a content creator studying what works, a brand evaluating potential collaborators, or a marketer researching trending topics, Snowball turns every TikTok session into a research session.

WHAT IT DOES

Snowball adds a sleek analytics side panel to TikTok.com that appears automatically as you browse. It analyzes social media content and organizes it into actionable metrics and visualizations — in real time.

PROFILE ANALYTICS

Visit any creator's profile and instantly see:

- View Statistics — Total views, most viewed video, mean and median views across all videos or the last 15
- Engagement Breakdown — Total, mean, and median for likes, comments, shares, saves, and calculated engagement rate
- View Distribution — A virality chart showing how videos perform relative to the creator's own median (0.5x, 1x, 2x, 5x, 10x, 25x+), so you can see how
consistent or "spikey" their content is
- Posting Activity — A full-year heatmap showing posting frequency by day, with year-by-year history
- Content Categories — Automatic detection of what topics the creator covers, with video counts and percentages for each category
- Progress Tracking — A visual indicator showing how many of a creator's videos have been analyzed vs. their total library

SEARCH ANALYTICS

Search for any keyword and Snowball shows you:

- Search Overview — Total videos found and unique creator count for your keyword
- Top Creators — Ranked list of the most-appearing creators in your search results
- Creator Follower Distribution — See whether search results skew toward micro-creators or large accounts (broken into tiers: <1K, 1K–10K, 10K–100K, 100K–500K, 500K+)
- Video Likes Distribution — Understand the engagement range of content ranking for your keyword
- Date Posted Distribution — See how fresh the results are (last 24h, 7 days, 30 days, 90 days, or older)
- Video Length Distribution — Spot the dominant content format for any topic (<10s, 10–30s, 30s–1m, 1–2m, 2–3m, 3m+)

EXTENSION DASHBOARD

Click the Snowball icon to open a full dashboard with everything you've collected:

- Overview — At-a-glance stats: FYP batches captured, unique keywords searched, keyword suggestions collected, and accounts viewed, plus a recent activity feed
- Searches — Every keyword you've searched with video counts, thumbnails, and dates
- Keywords — Autocomplete suggestions TikTok offered as you typed, captured and organized by seed keyword
- Feed — For You Page batches with timestamps, video counts, and thumbnails
- Users — Every profile you've visited with full stats (followers, following, likes, video count), content category breakdowns, and collection progress

SETTINGS & CONTROL

- Toggle analytics panels on or off without uninstalling
- Set automatic local data retention (12h, 24h, 48h, 72h, or keep forever)
- Clear all collected data at any time
- Sync data manually when needed

EXPORT TO SNOWBALL

Connect your Snowball account to unlock the full workflow:

- One-click export of any creator profile (with all collected videos) to the Snowball web platform for deeper AI-powered analysis
- One-click export of search results to build keyword research libraries
- Automatic payload optimization to handle even the largest creator profiles

WHY INSTALL SNOWBALL

TikTok's native analytics are limited to your own account and give you almost nothing about other creators or search trends. Third-party tools require you to leave TikTok, paste usernames into separate websites, and wait for results — breaking your research flow.

Snowball works differently. It lives inside TikTok. As you scroll, search, and browse, it quietly analyzes and organizes the social media content in real time. No extra tabs. No context switching. No rate limits from external APIs.

Here's what makes it valuable:

For Creators:
- Study top performers in your niche without leaving TikTok
- Understand posting frequency patterns that correlate with growth
- See engagement rates that TikTok doesn't show publicly
- Identify what content categories drive the most views for any creator
- Spot virality patterns — is a creator consistently performing, or riding one lucky video?

For Brands & Marketers:
- Evaluate influencer partnerships with real engagement data, not just follower counts
- Research keywords to understand what content formats and creator sizes dominate any topic
- See how fresh search results are to gauge trend momentum
- Compare creators side-by-side using median metrics (more reliable than averages)

PRIVACY-FIRST DESIGN

All data is stored locally in your browser using IndexedDB. Snowball reads data from TikTok API responses that are already being sent to your browser — it does not make additional requests to access anything beyond what you would normally see.

HOW IT WORKS

1. Install the extension and visit TikTok.com
2. Browse normally — visit profiles, search keywords, scroll your For You Page
3. Snowball automatically analyzes and organizes the data TikTok sends to your browser
4. View real-time analytics in the side panel on profile and search pages
5. Check the extension dashboard for a full overview of everything you've collected
6. Optionally connect your Snowball account to export data for deeper analysis