Magnolia

Online shopping has never been more accessible—or more overwhelming. With thousands of garments at our fingertips, the burden of knowing what’s “good,” what will last, and what’s truly sustainable has shifted almost entirely onto consumers. For many shoppers, deciphering sustainability claims, understanding fiber compositions, or predicting durability becomes a guessing game buried beneath product descriptions and marketing labels.

Yet people want to shop better. They want to buy clothes that last, avoid wasteful purchases, and make environmentally thoughtful decisions—without spending hours researching materials or scrolling through hundreds of conflicting reviews.

Magnolia was born from this gap. It’s a lightweight browser extension designed to bring clarity, transparency, and simplicity into the online shopping experience. By translating fiber compositions into accessible insights on environmental impact, durability, and care difficulty, Magnolia helps users make smarter, more confident purchasing decisions at the exact moment they need support.

class project for cs188 @ ucla, taught by prof eunice jun in fall25