Heatmap

Heatmap is a conversion rate optimization (CRO) and analytics tool that runs right inside Chrome. Open the side panel on any e-commerce page to get an instant, prioritized list of UX and revenue improvements — then dive into heatmaps, recordings, surveys, funnels, and AI-powered analysis without leaving the tab you're on.

No code. No setup. Just open the panel and start.

WHAT YOU CAN DO

• Instant CRO audit — Scan the page you're viewing and get clear, prioritized UX and conversion recommendations.
• Revenue heatmaps — See click and revenue heatmaps for your pages, with per-element data (clicks, revenue, conversion) and an interactive simulator to explore any URL.
• Session recordings — Review how real visitors navigate and interact with your store.
• Surveys — Surface on-site survey responses and customer feedback.
• Funnels — Track step-by-step conversion paths and spot where users drop off.
• Journey analysis — Understand the paths visitors take across your site.
• Dashboard & analytics — Key performance metrics, revenue, and traffic at a glance, with date ranges and segment filters.
• AI assistant — Ask questions about your data in plain language and get answers, insights, and on-demand reports.
• Site health & SEO — Performance and Core Web Vitals (powered by Google PageSpeed Insights) plus an on-page SEO checklist.
• On-page highlighting — See exactly which element each recommendation refers to, highlighted directly on the page.
• Multi-page scanning — Review key pages across your site, not just the one you're on.
• Education center — Built-in tutorials, guides, and articles to help you get more out of Heatmap.

HOW TO USE IT
1. Click the Heatmap icon to open the side panel.
2. Navigate to the page you want to audit.
3. Get an instant CRO audit and recommendations for that page.
4. Connect your Heatmap account to unlock heatmaps, recordings, surveys, funnels, journey analysis, and your full dashboard.

WHO IT'S FOR
E-commerce founders, marketers, CRO specialists, and designers who want to understand visitor behavior and increase conversions — fast.

The instant CRO audit and site health checks are free for any site. Heatmaps, recordings, surveys, funnels, and dashboard analytics use data from your connected Heatmap account.

PRIVACY
Heatmap analyzes the page you choose to scan to generate recommendations. We only act on the active tab when you start a scan. See our privacy policy for details on what we collect and how it's used.