Because

WHY
We believe that every informed individual has the tremendous power to help make the world a better place through every small decision taken every day.

HOW
We help our users remain informed by giving them access to relevant information about the causes they care about and the brands they are about to shop from.
We do it right when they need it, so they can make better, more informed decisions.

WHAT
As you browse the web, the extension will flag any site/product whose company behind it is not aligned with causes you care about.
Once you know if a company is not aligned to a cause, you can decide whether they still deserve your business or whether you prefer to bring it elsewhere. We also want to make it easier for you to know where that “elsewhere” could be.