Amazon Ad Tag Helper
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Overview
Amazon Ad Tag (AAT) is a tiny piece of code that helps advertisers understand how people interact with their website. Error-free implementation and functioning of AAT set-up is mandatory for advertisers to track conversions and/or create re-marketing audiences. For web-based, off-Amazon signals can then be activated for optimization and re-marketing goals. Amazon Ad Tag Helper is a Chrome extension that helps advertisers verify event and attribute fires and provides real-time feedback on tag implementation.
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Privacy Practices
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Not being sold to third parties, outside of the approved use cases
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Not being used or transferred for purposes that are unrelated to the item's core functionality
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Not being used or transferred to determine creditworthiness or for lending purposes
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